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Renault F1 Team Collections - d.vision create

Product Design, Photography, Retouching, Print Collateral

An F1 car is a machine built to win. Its beauty results from a single-minded concentration on this one purpose. Its forms are sculpted by necessity, Its style the slave of speed. Now the car that took Renault to 2005 championship victory has undergone an extraordinary change. Intelligent design and engineering genius have encountered the alchemy of the imagination. Divorced from their original function, the car's components have revealed an altogether different kind of potential.

Hand-crafted, their integrity and essential energy intact, they have become objects in their own right; objects that are utilitarian, electric but never less than astonishingly beautiful. Every item in the Renault F1 Team Collection represents a remarkable transformation. Yet, each still carries with it its own race memory, the indelible trace of the winning spirit of the car and team. To acknowledge this, every piece comes with a certificate of authenticity, detailing the car from which its components originate, the Grand Prix in which it took part and the team driver.

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